"Cross-promoting your application with other applications developed by your company or trusted partners gives you the opportunity to get your application in front of users already involved with a different application"

"...efforts like Appstrip will likely become increasingly important for developers this year. Big companies like Zynga, Disney, and Electronic Arts can easily bid up the price of ads beyond what smaller developers can pay for -- and there aren't any other easy avenues for growth."

"Appstrip affords developers of all sizes the ability to drive quality installs to their games and extend their active player reach much farther than they could on advertising dollar alone. Appstrip will play a key role in both the launch and sustained growth of our applications."